Saturday, November 28, 2009

Do Whatever we Wannukah

With the Holiday season here, handfuls of shopping ads cover televisions, newspapers, and the internet. Everyone's buckling down to try and get their shopping done for those happy gifts come Christmas morning...

or Hanukkah evening
or Kwanzaa day
or Solstice?

In a recent television ad from Gap, preteen girls bop around in sweaters and skinny jeans, advocating their rights to not get super dressed up anymore for these festive days.

The girls cheer, "Go Christmas! Go Hanukkah! Go Kwanzaa! Go Solstice!" They also ramble on about giving up the rules, and doing just what feels right.

Awesome. A group of 12 year olds are telling me to "do what just feels right."


So, what does feel right around the Holidays?

Being raised in a Christian family, the Holiday Season (which is just a P.C. label for Christmastime) is a time to gather with family and friends to appreciate all the good in our lives. Also, with my family being Christian, Christmas is to honor the birth of Jesus, the Savior. Recognizing December 25 as a significant day by having pre teen twits cheer as they "86 the rules" doesn't cut it.

Also-what about Hanukkah? This Jewish Holiday celebrates the 8 days lit by the dwindling oil which was only supposed to last for one day. Instead, a miracle happens. The day also commemorates the victory of the Jewish Rebellion.

Kwanzaa is a non-religious holiday celebrating African-American culture, and it is almost exclusively celebrated in the U.S.

Winter Solstice is simply the shortest day of the year, coupled with the longest night. The only way it can come close to resembling a "holiday" is that it symbolizes pagan rebirth.

How did these "holidays" get anywhere near Christmas and Hanukkah? And why does Gap feel the need to approach their advertising from all sides?

2 comments:

  1. Because there's a significant amount of evidence that Christmas was timed to coincide with / supplant long-standing traditions of celebrating the solstice.

    (Saw someone from Athens and USA TODAY following me on Twitter and had to read the blog! Enjoy your internship.)

    ReplyDelete